The Brawl In The East

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https://youtu.be/kBu7PCG1ZZg

The Brawl In The East

It started with an idea. Let’s host a special event wrestling match at a varsity basketball game? Combine the two sports a into one-time special event. Hold a wrestling match that will take place between the boys and girls varsity basketball games. An event within an event. A very entertaining intermission to say the least. It had been done before but never in Sidney. The idea became the “Brawl In The East,” set to take place Thursday January 16th, 2020 in the Sidney gymnasium.

As anticipation builds for this battle between the hoops other ideas have sprouted from the depths of promotional genius. One such idea was to design a T-shirt to hype and promote the “Brawl In The East”, and use the proceeds to support a worthy cause. All proceeds from T-shirt sales would be donated to the MonDak boys and girls clubs, a great idea.

“The Brawl In The East” it was decided should be a friendly albeit competitive contest between Sidney and Dawson county high schools. The basketball inter-county rivalry has always been contentious. Wrestling even though highly competitive between the two schools, the rivalry seems to be more restrained. Enter into the fray, the Marks Radio Group. 

Both Sidney and Glendive have a local radio connection via the Marks Radio Group. KGCK Eagle 93.1FM broadcasts the Sidney Eagles basketball games and KXGN 1400AM, and KDZN 96.5FM carry the Red Devils on their local radio dials in Glendive. All three radio stations fall under the Marks Radio Groups umbrella and by nature are competitive with eachother. 

Now everything gets a bit more interesting as far as competition is concerned. Why not have a competition between the radio stations to see who can promote and sell the most T-shirts? Another great idea.

The two cities and their respective radio stations now are locked into battle. A brawl to best one an other to raise money for the MonDak boys and girls clubs by selling the most T-shirts. There currently is no specific wager or trophy for the winner but inevitably there will be at the very least bragging rights for the winning radio dial.

 The Glendive dials have added a twist to their promotional push. “Keep You Shirt,” has been introduced as an incentive to buy from the Glendive stations. The hook for that promotion is that once you have a “Brawl In The East” Glendive T-shirt it could very well pay dividends down the road. Although the complete incentive package hasn’t be disclosed it seems that those who keep their Glendive T-shirts will be rewarded in the future, “stay tuned” as they say.

The true benefactor from all of this will certainly be the MonDak boys and girls clubs. The donations from the purchase of the T-shirts will help provide much need resources allowing the MonDak boys and girls clubs the opportunity to continue to serve our precious youth. No matter which side you’re on, if you’re a basketball fan or a wrestling fan be sure to order a T-shirt and support this worthy cause, it really is a great idea.

Click on a T-Shirt to place your order, thank you.