Glendive Broadcasting’s Non Profit Awareness Program
A look back on 2019 at Glendive Broadcasting
Last year all of us here at Glendive Broadcasting were tasked with spotlighting and promoting a Glendive community non profit organization. We were asked to “get the word out” about a non profit here in Glendive. Sounds simple right?
Our general manager asked each of us to pick a local non profit and research it to find out “who, what, when, where and why.” It was our choice, any non profit we wanted to choose. It was our opportunity to “give back” our GM said. “Engage our television viewers, our radio listeners and our social media followers,” we were told.
All we had to do was “make it happen.” Our manager’s directive was, “present an informational push” There were no strings attached. Glendive Broadcasting would provide the resources and foot the bill.
We could utilize all of Glendive Broadcasting’s media, everything. Radio, no problem. We could produce radio spots that highlighted and informed the listeners about the non profit organization for the month. Television, same deal. Make a commercial or produce T.V. ID’s so the community could learn about the non profit. We could use television to tell a short story. We could work with the executive producer of Let’s Talk About It, to highlight awareness. Social media was totally ours to use to inform and educate our Facebook followers and our website visitors. Challenge accepted.
Once the concept became clear to everyone teams were formed. The responsible lead person for the chosen monthly non profit would rely on each team member’s specialty or talent to put together the “informational push.” Glendive Broadcasting’s Non Profit Awareness Program was formed.
This video shows how we approached the GM’s challenge. Over the course of this month we’ll be “Looking Back” at our other monthly non profits and once again showcasing them. Stay tuned.
https://youtu.be/LrZk7X9SxrI